How NZ Based Employers Can Leverage on Social Media for Overseas Talent Hunt
Find overseas talent through social media. Tips for NZ employers to recruit and retain.
Written by Simar Singh
Last Updated On March 18, 2023
In the current era of globalization, New Zealand businesses are increasingly looking for talented workers from overseas. However, finding these skilled individuals can be a challenge due to long distance and language barriers.
Fortunately, leveraging social media platforms can make talent acquisition from other countries easier, faster and more cost effective. In this post we will explore how NZ based employers can use social media to effectively scout potential employees from abroad so they can successfully build an international workforce without leaving their own borders.
In defining your target audience and determining the type of overseas talent you are seeking, it is crucial to not only consider the skill sets and expertise you require, but also factor in their age group, location, and other demographic data.
For instance, by identifying if you need seasoned professionals with extensive experience or dynamic young professionals eager to learn and grow, you can better tailor your recruiting strategies to match the motivations of your potential candidates.
Additionally, recognizing where these talents are geographically located can help you in efficiently targeting specific regions and countries known for their expertise and high-caliber workforce. By taking into account the demographic information, you can truly understand the unique characteristics and needs of your target audience, which ultimately allows you to find the best overseas talent and set your organization up for success.
Once you’ve defined your target audience, a unique hashtag is an effective way to promote and spread awareness of your recruitment campaign. This can be done through social media platforms such as Twitter, LinkedIn, Instagram, and Facebook. Through these channels, employers can create posts that include the hashtag as well as job descriptions and other relevant information about the company.
This will help potential candidates find your job postings and better understand the organization’s culture, values, and mission. Once the campaign is launched, employers can use analytics to track the hashtag’s usage and gain valuable insights into who the target audience is and how effective the recruitment efforts have been.
Expanding your business overseas can be both exhilarating and challenging. LinkedIn provides an exceptional platform to help you sail through this journey as smoothly as possible. By creating a LinkedIn company page dedicated to your organization, you're showcasing your presence on a global scale – a fantastic opportunity to attract potential business partners from all over the world.
Moreover, posting job openings on LinkedIn allows you to connect with top-notch talent beyond borders, giving your company access to diverse expertise and multicultural employees. By harnessing the power of this remarkable professional networking platform, you can propel your business forward and forge strong connections with international partners, ultimately taking your organization to unprecedented heights.
So take that leap, create your company page, and start exploring the boundless world of opportunities on LinkedIn.
Undoubtedly, the power of networking has been amplified in recent years with the onset of social media platforms, one of them being Facebook Groups. By leveraging these groups, you unlock a treasure trove of opportunities to connect with international professionals within your field, thus broadening your horizons and the possibilities for innovation and personal development.
Not only can you benefit from their vast knowledge and experience, but they can also learn from you. Engaging in meaningful conversations, sharing valuable resources, and cultivating authentic relationships with your peers from various parts of the world enables you to develop a strong, diverse, and dynamic professional network. Furthermore, such international connections foster cultural understanding and help annihilate barriers, making the world a smaller and better place - one virtual interaction at a time.
Elevating your brand's presence and showcasing its unique work culture has never been easier, with Instagram influencers helping to bridge the gap between your company and potential customers. By partnering with influencers who share your brand's values and ethos, you can create an authentic and engaging experience for your target audience.
Through images and videos, influencers can introduce your brand's work environment, highlight team accomplishments, and reveal the behind-the-scenes magic that makes your company so successful. As they share your brand's story, these influencers can inspire trust and loyalty among their followers, giving prospective employees and customers alike a glimpse of the exceptional work culture that sets your brand apart from the competition.
Twitter has emerged as a powerful platform to connect with professionals from all around the world, making it an excellent resource to attract overseas experts. By crafting enticing content that offers informative insights, showcasing thought leadership, and demonstrating global relevance, you can make your presence on Twitter a magnet for international talent. Participate actively in global discussions, retweet informative articles related to your industry, and use targeted hashtags to reach out to potential followers from diverse geographical locations. To amplify your impact, collaborate with influencers and industry experts to hold joint webinars or live chats on Twitter, drawing such professionals to your virtual doorstep. This proactive approach will not only increase your engagement on the platform but also serve as an effective tool to connect with experts outside your geographic boundaries and establish a worldwide network of professionals.
Hiring overseas professionals can be a painless process if you first define your target audience. Afterward, create unique hashtags and launch an online campaign to promote it on social media platforms. Utilize LinkedIn to post job openings and even create a company page for potential business partners.
Moreover, take advantage of Facebook Groups to network with international professionals in similar fields as yours. You can also use Instagram influencers to highlight your brand’s work culture and share relevant images or videos. In addition, leverage Twitter to create engaging content that will attract overseas talents in no time.
By following these simple tips, companies can wholly revolutionize their hiring process by identifying and recruiting the right kind of talent without having to invest too much resources into outreach initiatives.